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SEO & SEM

Digital Marketing: How to Develop a Promotion Strategy

Blog, SEO & SEM

Digital Marketing: How to Develop a Promotion Strategy

How can one develop a promotion strategy for just any product or service? This article discusses it. Here, you will find an action plan which marketers use to develop a promotion strategy. Having read this article, you will know more about a marketer’s job and acquire answers to the following questions:

Digital Marketing: Hard Work, and No Magic at All

Blog, SEO & SEM

Digital Marketing: Hard Work, and No Magic at All

The tendency of increasing time that humanity spends online has made marketers search for new methods of paving the way to consumers’ hearts. These methods and approaches have formed a new branch of marketing that we know as Digital Marketing.

How to Relaunch a Website with Minimum Losses

Blog, SEO & SEM

How to Relaunch a Website with Minimum Losses

There are two sets of tasks that need to be performed when relaunching a website: Marketing tasks: testing the users’ behavior, testing the changes in efficiency of advertising sources, PR tasks, creating or updating the CRM strategy and retargeting. Technical tasks: implementation of SEO requirements, addition of eve ...

The Time Required for Search Engines to Process SEO Changes of a Website

Blog, SEO & SEM

The Time Required for Search Engines to Process SEO Changes of a Website

At the video conference for webmasters on March 9, 2018, John Mueller—the Google search optimization expert—gave a clear answer to the question that every SEO specialist hears from clients: “When will I see positive changes on my website after SEO changes?” During the conference, John explained how quickly Google react ...

How to Grant Access to Google Tag Manager, Analytics, and Search Console

Blog, SEO & SEM

How to Grant Access to Google Tag Manager, Analytics, and Search Console

Your digital marketing team or PPC account manager most likely will ask you for access to the current Google Analytics and other Google services. Remember that you can grant access of different levels: from view to the full administration of the account. See our step-by-step guideline for the details.

The Guide to Higher Rankings for WordPress Sites

Blog, SEO & SEM

The Guide to Higher Rankings for WordPress Sites

WordPress is one of the popular content management systems, and more than 30% of websites use it worldwide. Its SEO abilities are timesaving and easy to implement. In this article, we’ll show you how to use the Yoast SEO plugin for WordPress and the best SEO practices to have a better website–one that Google actually l ...

Seven Google Analytics Features You Should Know

Blog, SEO & SEM

Seven Google Analytics Features You Should Know

SEO Department of NIX Solutions shares GA tweaks and features. How to set up Google Analytics Goals, Filters, Annotations, and some more hacks that will help you manage website statistics and get more accurate data.

Technical audit of the website with Screaming Frog SEO Spider

Blog, SEO & SEM

Technical audit of the website with Screaming Frog SEO Spider

Technical audit of the website is necessary in order to identify problem areas in terms of SEO. Find common errors and keep track of how the site interacts with end-users.

How to Submit Your Site to Yandex 2016

Blog, SEO & SEM

How to Submit Your Site to Yandex 2016

Yandex is the most widely used search engine among Russian-speaking people. It provides many services, including Yandex Music, Translate, Maps, Video. It also provides great tools for website analysis and optimization such as Yandex.Metrica and Yandex.Webmaster.

Pokémon Go – How To Catch All Benefits From AR Technology

Blog, SEO & SEM

Pokémon Go – How To Catch All Benefits From AR Technology

Pokémon Go is a game for smartphones with elements of Augmented Reality. It has gotten over 15 million downloads in just a few days, earns over $1.5 million every day, and according to some open statistics is already more popular than Instagram, Twitter, and Tinder.

Google Rich Snippets – Why To Use Them?

Google Rich Snippets – Why To Use Them?

Make search engines bring you a lot of benefits, for instance, use rich snippets to attract more visitors. Choose the right type of rich snippets according to your niche and kill two birds with one stone. You get profit – people get convenient search results.

Local SEO – 6 Tips for Small Business

Local SEO – 6 Tips for Small Business

Local search optimization is a vital part of any small business going online. It’s a cheap and effective way to promote your business in a certain area and make it more profitable. Learn these 6 simple SEO tricks to localize your business in the online world.

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