Google AdWords Optimization
For the xxx project, our goal was to increase Total Conversions in AdWords without increasing Cost-per-Conversion. Our specialists started with restructuring the AdWords account, creating new campaigns and adding relevant groups of keywords. The changes were also made in Ad Rank, click-thru-rates and click costs.
The result: paid traffic from Google AdWords increased by 100% after optimization while the budget remained the same.
- Project Types: SEO.