Google Rich Snippets – What Are They and Why To Use Them?June 12th, 2012
We all know the main purpose of search engines. They help us to find things on the web. Engineers are constantly improving the systems and never miss a chance to introduce innovations to make the search even faster and more convenient, e.g. addition of local search feature. It significantly improves search results when you’re looking for some products or services nearby. Some of these innovative ideas can serve for marketing needs as well. Let’s talk about a rich snippet and see how useful it can be for your online business.
What is a Snippet?
If you still don’t know – a snippet is a short piece of text information describing a website on search engine result page. It contains a page title, meta descriptions tag, and a link to the page itself. Meta description is vital and contains information about the page to which the user will land following the link. Today every search engine is trying to make search results more useful and informative. As a result we have rich snippets on Google result page.
What Makes Snippet Rich?
In search results you can find some variations of rich snippets that stand out against the rest of the items and attract more attention. And clicks. Here is the list of most popular types of rich snippets.
Online shop owners know the power of a good Product snippet: it shows rates, price, reviews amount. Today it’s the most powerful method to increase CTR. And it’s must-apply on every e-commerce website. It is very useful for online shoppers and effective in attracting them to e-commerce websites.
Products with Multiple Offers
Significant difference between this rich snippet and the one described above is that here you can see the range of prices for the product. Of course, it’s widely used by online stores today.
Brief description of various applications in this type of rich snippets saves a lot of time for people looking for a certain app. But if you make these few lines catchy and informative at the same time users will click the link quite actively. Application rich snippet works well for small and local software development businesses.
Rating of a product, number of comments and its price range – all of this you can see on the snippets of review type. Yellow pages owners highly appreciate them as such snippets can be used for various products and services.
It used to be a real pain to find the right recipe among the multitude of offers. These snippets appeared to be extremely helpful for websites that position themselves as highly informative and earn money from traffic. Now on the search result page you can see the rating of the dish, time needed for cooking and general amount of calories it contains included in a single snippet!
Rating and other people’s opinions are exceedingly important social factors that influence a great deal of things including our decisions and choices. Advantages of this snippet type are enjoyed mostly by online and offline cinema owners.
There are a lot in common between Music and Event snippet. They both contain lists. In case of music it’s the list of songs with their names and duration. Moreover, you can listen to them right from the search result page! So if you sell music through the web or have an online catalogue of music on sale in your offline store this rich snippet is the best choice.
It’s quite alike with a Movie type of rich snippets apart from the note that it’s TV series. It looks like it’s the only reason for Rich Snippet Testing Tool developers to single it out as a separate type.
Showing the date, name and venue of the event described on website the rich snippet is quite notable among other search results. Media portals use this option to deliver the necessary information faster and attract more attention to the event.
Bloggers, companies and other authors who share their writings actively use this rich snippet. Its main feature is the picture of the author and we know that photographs are very effective in catching the eye.
Social networks use People type of rich snippets. It provides you with a picture and some short info about the person you’re looking for.
Google has always tried to help their clients to see if the content of web pages offered in search results is relevant to queries. That’s why developers constantly change algorithms and apply multiple filters to sift the rubbish out. Examples of rich snippets given in the article are only a half of what microdata, microformats and RDF can do. Maximize the opportunities of getting more visitors from search engines by means of global network to increase chances for business success.
Contact your webmaster or SEO consultant to find out if Rich snippets can be implemented on your website. Want more details on benefits this feature can bring to your business or web-project? Ask us privately via e-mail or by leaving a comment for public discussion.