• Website Localization for Russia and Ukraine

    Need a Website in Russian or Ukrainian?

    You’ve found what you’ve been looking for! Here at offshore company of NIX Solutions you can get the full scope of professional Russian and Ukrainian website localization services. It is much more than simple translation.

    Why Do You Need These Services?

    Let’s say you have a successful  business and you’re looking for ways of expansion. Conquest of new territories brings more customers to your business and gives you an opportunity to save using the offshore services.  In the age of web globalization it’s quite the right step and Russian and Ukrainian online market can provide you with such an opportunity. Advertising market of Russia and Ukraine is rapidly developing and projected to grow significantly in the nearest future.

    Important to know that foreign websites should be localized for Russian and Ukrainian speaking audience. There are a number of certain differences between the cultures that should always be taken into account:

    • Date and Time representation. Here 24-hour clock is used instead of 12-hour.
    • Currency conversion. All currency transactions can be carried out only in national currency of the country. That’s why it makes the site more convenient if  the prices are represented in RUB, UAH, BYR, or other currencies depending on the country.
    • Ecommerce payment systems compatibility. The most popular international payment system PayPal is not as broadly represented here as in the Western countries.
    • Conversion of measurement units. Metric system of units is the only system of measurement understood in this part of the world. No pounds, inches or miles, just kilograms and meters.
    • Idioms, slang, jokes, and other fixed expressions typical for one culture can appear to be a sheer nonsense for other countries.

    3 basic Steps to Prepare a Website for Russian or Ukrainian Speaking Audience:

    • Foreign Content Interpretation

    The basic process begins with source content analysis. We can give recommendations on how to make the content and structure of the site relevant for a new audience. Working on the texts we always remember that each social group of target audience has its own language depending on age, gender, occupation, etc. Deep dive of our experts into the field of your business results in target texts of the highest quality. The ready copies are carefully revised, edited, and proofread before a final sign off. And of course they are created according to SEO goals of the website.

    • Website Adaptation for Target Audience

    Our website localization services consist in comprehensive adaptation of foreign websites for Russian-speaking countries and Ukraine. All types of content (such as copies, appearance and functionality) is analyzed with respect to its relevance for target audience and then edited.

    We also offer on-site SEO works aimed at making your website popular and profitable among Russian or Ukrainian speaking users. This service includes selecting and placing the keywords on the site, creation of Meta Tags, which should be relevant and effective for target audience. After all on-site SEO works are applied, your website will be much easier to find through Russian search engines. However for some companies on-site SEO can be only a start of their expansion of new market.

    • Localized Promotion

    After localization process is complete the site requires web promotion in the new environment. We offer services of different off-site SEO works and local optimization such as context advertising. The latter should be performed through Yandex.Direct, not just Google Adwords. Promotion in social media is also of great importance, but unlike the Western countries, Facebook is not  the most used social network here. All these works will bring your site to the masses.

    We can help you to make a real good Russian or Ukrainian website. It doesn’t matter if you have some existing material or want it to be developed from scratch – we can do it both ways.  Give us your English website and we’ll create its Russian or Ukrainian version!